/* ME (MOBILE EXTRA)
   World: a convenience store shelf under cool tube light.
   Green is the ME logo: the primary action and whatever is selected.
   Yellow is the shelf-edge price label. It marks a finding or your product, nothing else. */

@font-face{font-family:'IBM Plex Sans Thai Looped';font-style:normal;font-weight:400;font-display:swap;src:url('../fonts/IBMPlexSansThaiLooped-400-thai.woff2') format('woff2');unicode-range:U+02D7,U+0303,U+0331,U+0E01-0E5B,U+200C-200D,U+25CC}
@font-face{font-family:'IBM Plex Sans Thai Looped';font-style:normal;font-weight:400;font-display:swap;src:url('../fonts/IBMPlexSansThaiLooped-400-latin.woff2') format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:'IBM Plex Sans Thai Looped';font-style:normal;font-weight:500;font-display:swap;src:url('../fonts/IBMPlexSansThaiLooped-500-thai.woff2') format('woff2');unicode-range:U+02D7,U+0303,U+0331,U+0E01-0E5B,U+200C-200D,U+25CC}
@font-face{font-family:'IBM Plex Sans Thai Looped';font-style:normal;font-weight:500;font-display:swap;src:url('../fonts/IBMPlexSansThaiLooped-500-latin.woff2') format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:'IBM Plex Sans Thai Looped';font-style:normal;font-weight:600;font-display:swap;src:url('../fonts/IBMPlexSansThaiLooped-600-thai.woff2') format('woff2');unicode-range:U+02D7,U+0303,U+0331,U+0E01-0E5B,U+200C-200D,U+25CC}
@font-face{font-family:'IBM Plex Sans Thai Looped';font-style:normal;font-weight:600;font-display:swap;src:url('../fonts/IBMPlexSansThaiLooped-600-latin.woff2') format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:'IBM Plex Mono';font-style:normal;font-weight:400;font-display:swap;src:url('../fonts/IBMPlexMono-400-latin.woff2') format('woff2')}
@font-face{font-family:'IBM Plex Mono';font-style:normal;font-weight:500;font-display:swap;src:url('../fonts/IBMPlexMono-500-latin.woff2') format('woff2')}

:root{
  --bg:#F4F6F5;
  --card:#FFFFFF;
  --raised:#EAEEEC;
  --text:#131A17;
  --text-2:#4A5550;
  --text-3:#66706B;
  --line:rgba(19,26,23,.09);
  --brand:#4D7A2E;
  --brand-hover:#416927;
  --brand-bright:#9CCC48;
  --brand-soft:#EAF3DC;
  --brand-tint:#D6E8B8;
  --accent:#FFD21F;
  --neg:#B93A2E;
  --font:'IBM Plex Sans Thai Looped','Thonburi',system-ui,sans-serif;
  --mono:'IBM Plex Mono',ui-monospace,'SF Mono',Menlo,monospace;
  --ease:cubic-bezier(.22,1,.36,1);
}

*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:88px;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--bg);color:var(--text);font:400 16px/1.75 var(--font);-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
img{display:block;max-width:100%;height:auto}
h1,h2,h3,p,ul,ol,figure{margin:0}
ul,ol{padding:0;list-style:none}
a{color:inherit}
::selection{background:var(--brand-tint);color:var(--text)}
:focus-visible{outline:2px solid var(--text);outline-offset:3px;border-radius:4px}
.num{font-family:var(--mono);font-variant-numeric:tabular-nums}
.nb{white-space:nowrap}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip-path:inset(50%);white-space:nowrap}
.wrap{width:min(100% - 48px,1200px);margin-inline:auto}
.icon{width:18px;height:18px;fill:none;stroke:currentColor;stroke-width:1.5;stroke-linecap:round;stroke-linejoin:round}
.skip{position:absolute;left:16px;top:-48px;z-index:30;background:var(--text);color:#fff;padding:8px 12px;border-radius:8px;text-decoration:none}
.skip:focus{top:12px}

/* type */
h1{font-size:clamp(40px,4vw,52px);line-height:1.28;font-weight:500;text-wrap:balance}
h2{font-size:clamp(26px,2.8vw,36px);line-height:1.42;font-weight:500;max-width:21em;text-wrap:balance}
h3{font-size:17px;line-height:1.55;font-weight:500}
.lead{font-size:18px;line-height:1.8;color:var(--text-2);max-width:36rem}
p,li,figcaption,.answer{text-wrap:pretty}
h2 + .lead{margin-top:16px}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;height:48px;padding:0 20px;border:1px solid transparent;border-radius:10px;font:500 16px/1.4 var(--font);text-decoration:none;cursor:pointer;transition:background-color .15s var(--ease),border-color .15s var(--ease),transform .15s var(--ease)}
.btn:active{transform:scale(.98)}
.btn-primary{background:var(--brand);color:#fff}
.btn-primary:hover{background:var(--brand-hover)}
.btn-secondary{background:var(--raised);border-color:var(--line);color:var(--text)}
.btn-secondary:hover{background:#E0E5E2}
.actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:32px}

/* nav */
.nav{position:sticky;top:0;z-index:20;background:var(--bg);border-bottom:1px solid var(--line)}
.nav-row{display:flex;align-items:center;gap:32px;height:64px}
.logo{display:flex;align-items:center;gap:12px;text-decoration:none}
.logo-mark{width:auto;height:36px}
.logo-text{display:flex;align-items:baseline;gap:8px}
.logo-name{font-size:18px;font-weight:600;letter-spacing:.01em}
.logo-full{font-size:13px;color:var(--text-3);letter-spacing:.02em}
.nav-links{display:flex;gap:28px;margin-left:auto}
.nav-links a{font-size:15px;color:var(--text-2);text-decoration:none;transition:color .15s var(--ease)}
.nav-links a:hover{color:var(--text)}
.btn-nav{height:36px;padding:0 16px;font-size:14px}
.menu-btn{display:none;align-items:center;justify-content:center;width:36px;height:36px;padding:0;border:1px solid var(--line);border-radius:8px;background:var(--raised);color:var(--text);cursor:pointer}

/* hero */
.hero{padding:48px 0 56px}
.hero-grid{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,6fr);gap:64px;align-items:center}
.hero-text .lead{margin-top:24px}
.shelf{position:relative}
.shelf img{width:100%}
.hero-visual figcaption{margin-top:12px;font-size:13px;line-height:20px;color:var(--text-3);text-align:right}
.tag{position:absolute;transform:translate(-50%,0);padding:4px 10px;border-radius:4px;background:var(--accent);color:var(--text);font-size:13px;line-height:20px;font-weight:500;white-space:nowrap;box-shadow:0 1px 2px rgba(19,26,23,.1),0 8px 20px rgba(19,26,23,.1)}

/* sections */
/* 112 between topics, 80 between two parts of one topic */
.section{padding:56px 0}
.section-tight{padding-top:24px}
#know{padding-bottom:112px}
.split{display:grid;grid-template-columns:minmax(0,4fr) minmax(0,8fr);gap:64px;align-items:start}
.split > h2{position:sticky;top:104px}
.panel{background:var(--card);border:1px solid var(--line);border-radius:16px;box-shadow:0 1px 2px rgba(19,26,23,.04)}

/* 1. shopper behaviour */
.outcomes{border-top:1px solid var(--line)}
.outcome{display:grid;grid-template-columns:160px minmax(0,1fr) 88px;gap:32px;align-items:center;padding:12px 0;border-bottom:1px solid var(--line)}
.outcome-head{padding:12px 0;font-size:14px;line-height:20px;color:var(--text-3)}
.outcome img{width:160px}
.outcome p{font-size:17px;line-height:1.7}
.o-store{justify-self:end;font-size:15px;line-height:24px;color:var(--text-2);white-space:nowrap}
.o-other{padding:0 8px;border-radius:4px;background:var(--accent);color:var(--text);font-weight:500}

/* 2. categories */
.cats{display:grid;grid-template-columns:repeat(8,minmax(0,1fr));gap:32px 16px;margin-top:48px}
.cats li{display:grid;gap:12px}
.cats img{width:100%}
.cats span{font-size:15px;line-height:24px}

/* 3. survey */
.survey-grid{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,6fr);gap:64px;align-items:center}
.so-what{margin-top:40px;padding-top:8px;border-top:1px solid var(--line)}
.so-what h3{margin-top:24px;font-size:14px;line-height:20px;font-weight:400;color:var(--text-3)}
.so-what p{margin-top:4px;font-size:18px;line-height:1.75;max-width:30em}
.stats{padding:4px 32px}
.stat{display:grid;grid-template-columns:auto minmax(0,1fr);column-gap:24px;align-items:center;padding:28px 0}
.stat + .stat{border-top:1px solid var(--line)}
.figure{font:500 64px/1 var(--mono);font-variant-numeric:tabular-nums;letter-spacing:-.03em}
.figure span{margin-left:2px;font-size:32px;letter-spacing:0}
.stat-label{font-size:17px;line-height:1.65}
.stat img{grid-column:1 / -1;width:100%;max-width:404px;margin-top:24px}

/* 4. field stories */
.stories{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px;margin-top:48px}
.story{padding:24px;border:1px solid var(--line);border-radius:16px;background:var(--card)}
.story img{width:100%;max-width:400px;margin:8px auto 24px}
.story figcaption{color:var(--text-2)}

/* 5. answers and the sample report */
.answers-grid{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,7fr);gap:32px;align-items:start;margin-top:48px}
.answer-list{display:grid;gap:4px}
.answer{position:relative;display:block;width:100%;padding:16px 16px 16px 48px;border:1px solid transparent;border-radius:12px;background:none;color:var(--text-2);font:400 16px/1.7 var(--font);text-align:left;cursor:pointer;transition:background-color .15s var(--ease),border-color .15s var(--ease),color .15s var(--ease)}
.answer::before{content:'';position:absolute;left:16px;top:25px;width:16px;height:9px;border-radius:2px;background:var(--raised);box-shadow:inset 0 0 0 1px var(--line);transition:background-color .15s var(--ease)}
.answer:hover{background:var(--raised);color:var(--text)}
.answer[aria-selected="true"]{border-color:var(--line);background:var(--card);color:var(--text);box-shadow:0 1px 2px rgba(19,26,23,.05)}
.answer[aria-selected="true"]::before{background:var(--brand);box-shadow:none}
.report{overflow:hidden;box-shadow:0 1px 2px rgba(19,26,23,.04),0 8px 24px rgba(19,26,23,.06)}
.report-head{display:flex;align-items:baseline;justify-content:space-between;gap:16px;padding:16px 20px;border-bottom:1px solid var(--line)}
.report-title{font-size:15px;line-height:24px;font-weight:500}
.report-sub{margin-left:8px;color:var(--text-3);font-weight:400}
.report-meta{font-size:13px;line-height:20px;color:var(--text-3);white-space:nowrap}
table{width:100%;border-collapse:collapse;font-size:14px;line-height:20px}
th,td{padding:12px;text-align:left;vertical-align:top;transition:background-color .2s var(--ease)}
tr > :first-child{padding-left:20px}
tr > :last-child{padding-right:20px}
thead th{border-bottom:1px solid var(--line);background:#FAFBFA;color:var(--text-3);font-size:13px;font-weight:400;white-space:nowrap}
th small{display:block;color:var(--text-3);font-size:12px;line-height:18px;font-weight:400}
tbody th{font-weight:500}
tbody tr + tr > *{border-top:1px solid var(--line)}
tbody tr:hover > *{background:#F7F9F8}
.st{display:inline-flex;align-items:center;gap:8px}
.st::before{content:'';flex:none;width:6px;height:6px;border-radius:50%;background:#AEB6B2}
.st .num{font-family:inherit}
.st-neg{color:var(--neg)}
.st-neg::before{background:var(--neg)}
.neg{color:var(--neg);font-weight:500}
.muted{color:var(--text-3)}
.report[data-view="shelf"] tbody [data-col="shelf"],
.report[data-view="offtake"] tbody [data-col="offtake"],
.report[data-view="media"] tbody [data-col="media"],
.report[data-view="price"] tbody [data-col="price"]{background:var(--brand-soft)}
.report[data-view="shelf"] thead [data-col="shelf"],
.report[data-view="offtake"] thead [data-col="offtake"],
.report[data-view="media"] thead [data-col="media"],
.report[data-view="price"] thead [data-col="price"]{background:var(--brand-tint);color:var(--text);font-weight:500}
.report[data-view="shelf"] thead [data-col="shelf"] small,
.report[data-view="offtake"] thead [data-col="offtake"] small,
.report[data-view="media"] thead [data-col="media"] small,
.report[data-view="price"] thead [data-col="price"] small{color:var(--text-2)}
.report-note{padding:12px 20px;border-top:1px solid var(--line);font-size:13px;line-height:20px;color:var(--text-3)}

/* 6. questions */
.questions{border-top:1px solid var(--line)}
.questions li{padding:20px 0;border-bottom:1px solid var(--line);font-size:18px;line-height:1.7}

/* 7. tracking */
.tracks{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px;margin-top:48px}
.track{display:flex;flex-direction:column;padding:24px;border:1px solid var(--line);border-radius:16px;background:var(--card)}
.track img{width:100%;max-width:280px;margin:0 auto 24px}
.track p{margin-top:4px;font-size:15px;line-height:1.7;color:var(--text-2)}
.track-wide{grid-column:span 2;flex-direction:row;align-items:center;gap:40px}
.track-wide div{flex:1 1 0}
.track-wide h3{font-size:20px}
.cal{flex:0 1 420px;display:grid;grid-template-columns:auto minmax(0,1fr);gap:8px 16px;align-items:center;font-size:14px;line-height:20px;color:var(--text-2)}
.cal-row{position:relative;height:28px;border-radius:4px;background:repeating-linear-gradient(90deg,var(--raised) 0 calc(12.5% - 2px),transparent calc(12.5% - 2px) 12.5%)}
.cal-row i{position:absolute;top:6px;bottom:6px;left:calc(var(--a) * 12.5%);width:calc(var(--n) * 12.5% - 2px);border-radius:4px;background:#7C8783}
.cal .mine{background:var(--accent)}
.cal-weeks{display:grid;grid-template-columns:repeat(8,minmax(0,1fr));font-size:12px;line-height:16px;color:var(--text-3);text-align:center}
.cal-weeks b{font-weight:400}
.cal > span:nth-last-child(2){font-size:12px;color:var(--text-3)}
.track .cal-key{display:flex;align-items:center;gap:8px;margin-top:16px;font-size:13px;line-height:20px;color:var(--text-3)}
.cal-key i{width:16px;height:8px;border-radius:2px;background:#7C8783}
.cal-key i + i{margin-left:12px}
.cal-key .mine{background:var(--accent)}
.track-roles{border-color:transparent;background:var(--raised)}
.track-roles ul{margin-top:12px}
.track-roles li{padding:12px 0;border-top:1px solid var(--line);font-size:17px;line-height:24px}

/* 8. did you know */
.facts{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:40px 24px;margin-top:48px}
.facts img{width:100%;margin-bottom:16px}
.facts p{margin-top:4px;font-size:15px;line-height:1.7;color:var(--text-2)}

/* closing and footer */
.closing{padding:112px 0;background:var(--text);color:#EEF2F0}
.closing .lead{color:#A9B4AF}
.closing .btn-primary{background:var(--brand-bright);color:var(--text)}
.closing .btn-primary:hover{background:#ACD65C}
.closing :focus-visible{outline-color:#fff}
.contact-note{margin-top:16px;font-size:14px;line-height:20px;color:#93A09A}
.footer{background:var(--text);color:#A9B4AF;font-size:14px;line-height:24px}
.footer-row{display:flex;flex-wrap:wrap;justify-content:space-between;gap:8px 24px;padding:24px 0;border-top:1px solid rgba(255,255,255,.1)}
.footer-brand{display:flex;align-items:center;gap:12px}
.footer .logo-mark{height:28px}
.footer .logo-name{margin-right:4px;color:#EEF2F0;font-size:15px}

/* one entrance on load */
@media (prefers-reduced-motion:no-preference){
  .hero-text > *{animation:rise .5s var(--ease) both}
  .hero-text > :nth-child(2){animation-delay:.05s}
  .hero-text > :nth-child(3){animation-delay:.1s}
  .shelf img{animation:fade .5s var(--ease) .1s both}
  .tag{animation:hang .4s var(--ease) both}
  .tag:nth-of-type(1){animation-delay:.4s}
  .tag:nth-of-type(2){animation-delay:.45s}
  .tag:nth-of-type(3){animation-delay:.5s}
  .tag:nth-of-type(4){animation-delay:.55s}
}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
@keyframes rise{from{opacity:0;transform:translateY(10px)}}
@keyframes fade{from{opacity:0}}
@keyframes hang{from{opacity:0;transform:translate(-50%,-8px)}}

/* tablet */
@media (max-width:1040px){
  .hero-grid,.survey-grid,.answers-grid,.split{grid-template-columns:minmax(0,1fr);gap:40px}
  .split > h2{position:static}
  .hero-visual{max-width:640px}
  .cats{grid-template-columns:repeat(4,minmax(0,1fr))}
  .tracks{grid-template-columns:repeat(2,minmax(0,1fr))}
  .facts{grid-template-columns:repeat(3,minmax(0,1fr))}
}

/* the links fold into one menu button */
@media (max-width:820px){
  .nav-row{gap:12px}
  .nav-links{display:none;position:absolute;left:0;right:0;top:64px;flex-direction:column;gap:0;margin:0;padding:8px 24px 16px;border-bottom:1px solid var(--line);background:var(--bg)}
  .nav-links.open{display:flex}
  .nav-links a{padding:12px 0;font-size:16px}
  .btn-nav{margin-left:auto}
  .menu-btn{display:inline-flex}
}

/* phone */
@media (max-width:640px){
  .wrap{width:min(100% - 40px,1200px)}
  .hero{padding:32px 0 64px}
  h1{font-size:36px}
  .lead{font-size:17px}
  .section{padding:40px 0}
  .section-tight{padding-top:16px}
  .closing,#know{padding-bottom:72px}
  .closing{padding-top:72px}
  .tag{padding:2px 8px;font-size:12px}
  .hero-visual figcaption{text-align:left}
  .outcome{grid-template-columns:104px minmax(0,1fr);gap:4px 16px}
  .outcome img{grid-row:span 2;width:104px}
  .outcome p{font-size:16px;align-self:end}
  .o-store{grid-column:2;justify-self:start;align-self:start;font-size:14px}
  .outcome-head{display:none}
  .cats{grid-template-columns:repeat(2,minmax(0,1fr));gap:24px 16px}
  .stats{padding:4px 20px}
  .stat{grid-template-columns:minmax(0,1fr);row-gap:8px}
  .figure{font-size:52px}
  .stories,.tracks{grid-template-columns:minmax(0,1fr)}
  .track-wide{grid-column:auto;flex-direction:column;align-items:stretch;gap:0}
  .cal{flex:none;margin-bottom:24px}
  .facts{grid-template-columns:repeat(2,minmax(0,1fr));gap:32px 16px}
  .questions li{font-size:17px}
  /* the report keeps the branch and the one answer in use */
  .report [data-col]{display:none}
  .report[data-view="shelf"] [data-col="shelf"],
  .report[data-view="offtake"] [data-col="offtake"],
  .report[data-view="media"] [data-col="media"],
  .report[data-view="price"] [data-col="price"]{display:table-cell}
  .report-sub{display:block;margin-left:0}
}